Which packaging design does the shopper prefer?
Which design is found the fastest on the virtual shelf?
Which aspects of the packaging attract particularly high attention and which ones does the shopper like the most?
Who is the shopper in the relevant category?
How often and where does the shopper buy in the category?
What brands and products are recognized in the category?
Based on the surveys, it was possible to find out how the current and the new packaging perform in terms of shelf perception, individual evaluation and in comparison to the competition.
By creating heat maps, it was possible to identify the aspects on each package that first caught the respondent's attention.
Quick wins and concrete recommendations for action could be delivered.
Delivery of the results report within 24 hours.
The winning design was successfully launched.